Small write up about us

 

Infected is run by two young visionaries. Hritik & Tarun, Both are from Mumbai. Tarun has applied for NIFT & Hritik is pursuing his degree in B. Sc Bio-tech and apart from their education, they are self taught Graphic Designers & Illustrators and their creativity has brought them together to start their own streetwear.

 

 

About the brand

 

Initially we had to go through a lot of names. We wanted something that would sound interesting & at the same time had something to tell. Our logo which is a target on brain portrays that our main motive is to target the mindset of people & to show them the way we perceive the uniqueness of art. Infected is not only all about clothing, its more about the art,the underground streetwear vibe which people haven't experienced yet.The main goal of Infected is to bring out the creative spirit in people

 

 

Inspiration    x

 

We get inspired from Music, Internet & everything else we observe in our daily life. We channel our thoughts to make something impactful. The major inspiration is us itself & what makes it way much better is that we visualize the designs & try to justify our thoughts & ideas.Also its not a complex process, In fact it's more like a part of our life. We could simply think of designs while we're walking on the streets listening  or when we both just flex around together ..Thats exactly how We combined our knowledge & creativity to create Infected.

 

What made us start

 

We gained alot of information about the art & streetwear worldwide. No doubt these other brands are phenomenal but as we know not everyone could afford it in India, Although there are some brands which claim that they are the big part of "Underground Streetwear Culture" in India. But As far as we think , they lack creativity & originality in the designs. So by looking at this situation, we thought to create our own streetwear. Which will help the people to explore their fashion sense by not spending crazy amount of money.

 

What to expect from brand

 

People have to expect the unexpected. Infected will always be a freestyle brand. We cannot pre-conceptualize a project. We are all about creative freedom. We cant force our-self to create a design, we will literally put anything out at any time. But we can assure you that will be delivering flawless quality pieces which are ranged in such manner that everyone could afford it. Infected is about the cult and if people know the worth they won't waste a second to be a part of it.

 

 

 

How my brand is different from other brand   x

 

The thing which makes us different from others is our design which are totally unique & no other brands has concept like us. Their most of the designs are first hand drawn & then illustrated by Hritik & tarun themselves.  Hopefully in the future everyone can see that more cos we're coming out with some cool drops that we can't speak on yet.